The Alexander Wang F/W 13 ad campaign took inspiration from a badass fighter, and created a gorgeous spread.
This campaign has been photographed strictly in black and white. The absence of color adds to the feel of a boxing ring. The only light source at the back of the set are stadium lights. This, combined with the ring set-up the model is playing with, alludes to the fact that these pictures have been taken mid-fight.
The clothes are a fabulous mix of fall styles. Wang has created a gorgeous collection with a lot of texture and interesting shapes. The jackets and tops used all have a distinct wrapped aesthetic, and the fur gloves look as though they can be high-fashion boxing mitts.
The Alexander Wang F/W 13 campaign is a gorgeous spread of clothing, and the fierce ads show that you can look tough and stunning at the same time.
Stats for Chiseled Couture Fighting Campaigns
Trending: Older & Mild
Research: 1,798 clicks in 141 w
Interest: 1.3 minutes
Concept: Alexander Wang F/W 13
Related: 79 examples / 61 photos
Segment: Females, 18-55
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