Alexander Binder Uses Symbolism & Occult Theories to Convey Meaning

Photographer Alexander Binder creates macabre images that may seem simple at first glance, but with symbolism, iconography and references to paganism and the occult, Binder’s work actually carries a heavy load. “The symbols help me to convey my perception of reality and they also help me to enhance the atmosphere of a photo,” says Alexander Binder.

Unsurprisingly, Binder’s influences include black metal an horror films.

Implications - When trying to convey a specific message, it can often be beneficial to incorporate simple designs that get straight to the point. Product packaging and branding that holds a deeply specific message should consider keeping imagery simple and concise so that consumer attention may be drawn to one element of focus -- such as the cross in this photography.