Capricious Gentlemen Illustrations
What I enjoy most about these Alex Perez illustrations is the fact that his humor often requires a certain amount of scientific intellect to understand. College majors will definitely enjoy seeing a man jump into the beginnings of the universe. It's totally hilarious stuff.
Implications - Consumers enjoy graphics with whimsical aesthetics because they provide its viewers with minor escapist experiences. Consumers are appreciative of these experiences because they serve as little stress relievers through out the day. Corporations may consider injecting whimsy into their promotional campaigns in order to garner consumer attention.