Gloomy Grunge Spreads
Photographer Laura Scavo also adds mood to the shoot using lighting, shadows and angles. The result is a moody masterpiece, with Alex Nestor rocking the look in a stringy leather face mask.
Implications - One of the strongest ways a brand can establish an identity is by ensuring that the images in their marketing clearly display a definitive image and cultural ideology. By creating an indelible image in a consumer's mind, the company defines itself through attitude and spirit.