Alessia Mazzarella has definitely created a chess set that is unlike any other. If you are a fan of the game or you simply admire great design concepts, you will love this chess set by Alessia Mazzarella.
Implications - Youth consumers have a strong attraction to a minimalist aesthetic. This stems a strong desire to bring about the future that they have seen depicted through popular media. Companies should take this into consideration when pitching products to this group.