AleBrowar Packaging Uses Quirky Individuals to Grab Consumer Attention

By: Jamie Danielle Munro - Published: • References: ostecx & packageinspiration
AleBrowar does not shy away from developing unique characters to promote its brand. The company worked with the design agency Ostecx Creative to come up with the concept, and the result is a group of original personas branded onto each bottle.

Some of the characters on the AleBrowar bottles include Saint No More, Amber Boy and Naked Mummy to name a few. At first one thinks that the main motif is superheroes when looking at the Amber Boy, but upon moving through the collection it's clear that the unifying theme is crazy personas that are sure to gain attention.

Regardless of the taste of the brew, I would buy this for the quirky characters alone who keep you company with every sip. Stats for Original Character Branding Trending: This Year & Average
Traction: 406 clicks in 26 w
Interest: 0.7 minutes
Concept: AleBrowar
Related: 90 examples / 69 photos
Segment: Neutral, 18-35
Comparison Set: 33 similar articles, including: cost-conscious branding, indulgent treat branding, and healthy farm juice branding.