Artist, designer and illustrator Timothy Goodman worked with discount supermarket chain ALDI on the packaging for its limited-edition private brand ALDI wine range.
As Goodman is an creator who is known for his distinctive text murals, the wine labels show off the artist's style for the three award-winning ALDI private brand wines: a Chardonnay, a Cabernet Sauvignon and a Red Wine Blend.
Upon closely inspecting each of the varietals under the William Wright private brand, consumers will see that the details on the design share the story of each wine, including notes on its origin story, flavor and more; the Red Wine Blend for example calls out notes of cherries, red grapes and plums and berries, as well as vanilla and places like Monterey and California.
Why This Trend Is Growing
- Text-mural Packaging
- The use of text murals on packaging creates unique and visually striking designs for products, offering a disruptive innovation opportunity in the packaging industry.
- Personalized Branding
- Collaborating with artists to create custom-designed labels allows brands to add a personal touch to their products, presenting a disruptive innovation opportunity in the branding industry.
- Storytelling Labels
- Creating labels that share the story and details of a product enhances the consumer experience and offers a disruptive innovation opportunity in the wine industry.
Industries Being Reshaped
- Packaging
- The use of text murals on packaging creates unique and visually striking designs for products, offering a disruptive innovation opportunity in the packaging industry.
- Branding
- Collaborating with artists to create custom-designed labels allows brands to add a personal touch to their products, presenting a disruptive innovation opportunity in the branding industry.
- Wine
- Creating labels that share the story and details of a product enhances the consumer experience and offers a disruptive innovation opportunity in the wine industry.
