The Alcoolicos Anonimos De Minas Gerais Campaign Hits Hard

By: Chalaine Mantha - Published:   Updated: Jul 13 2011 • References: aamg.org.br & bldgwlf
The advertising campaign by Filadelfia for Alcoolicos Anônimos de Minas Gerais reads: "No Family Resists Alcoholism. Ask For Help." The campaign features a shattered pair of baby shoes, a tie and a tennis ball.

Alcoolicos Anonimos de Minas Gerais has a great campaign that really delivers the message well. The ad is intended to hit home hard so that people in need of treatment will hopefully get some help.

Implications - I'm actually curious as to how the shattered shoe effect was achieved. Whatever the case may be, Alcoolicos Anonimos de Minas Gerais can rest assured that their campaign was highly effective.

Stats for Shattered Alcoholism Ads Trending: Older & Chilly
Traction: 1,789 clicks in 192 w
Interest: 3 minutes
Concept: Alcoólicos Anônimos De Minas Gerais
Related: 57 examples / 44 photos
Segment: Males, 18-55
Comparison Set: 21 similar articles, including: evolutionary smoking campaigns, vomiting promotions, and group therapy parodies.