These Honest Alcohol Labels Show How Bottles Should Really be Marketed

By: Alyson Wyers - Nov 20, 2014
References: totalsororitymove & incrediblethings
False advertising is a concept many people are concerned about with brand transparency becoming increasingly valued among consumers, which is partly why these honest alcohol labels now exist. From Total Sorority Move, the funny captions display a more realistic take on how the different liquors affect people. They were probably also just trying to be clever.

Replacing the brand on otherwise identifiable bottles, the truthful alcohol labels are redesigned logos. Spot on, the realistic liquor captions include things like New BFFs vodka, which results in bonding with girls in the bathroom and is the product of free drinks. Whiskey makes people text their ex with the possibility of going over to their place. And of course, coconut rum only reads "sugar."