Once your mind is fixated on something you may start to see that thing everywhere you look. These Alberta Health Services 'Triggers' ads convey a recognition that it's not easy to extinguish an addiction such as smoking, and offer sufferers a solution to stopping the bad habit.
Information about individualized treatment plans is the message behind these prints, but Calder Bateman Communications of Edmonton strives to firstly attract the attention of heavy smokers. As a non-smoker one might be initially puzzled over the meaning of this beer glass and paper coffee cup, but perhaps the person who inhales two packs a day will immediately see their resemblance to cigarettes. The Alberta Health Services 'Triggers' ads ask "Does everything remind you of smoking?" and propose a way to eliminate your daily provocations to light up.
Ciggy-Mimicking Pint Prints
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