Subway rides can be long, tiring and very boring. That seems to be the inspiration behind the new Fall 2008 ad campaign for Alberta Ferretti.
Captured by renowned fashion photographer Steven Meisel, the campaign features models Anna Maria Jagodzinska, Magdalena Frackowiak, Siri Tollerod, and Viktoriya Sasonkina.
The ads show the four models hanging out in a virtually empty subway train, looking tired and bored but fabulous. They look how I expect a fashionista working at Vogue to appear at the end of the day.
My favorite shot is where the models are slumped over their seats, with three of them sleeping with drinks in their hands, because that is what you see in most subway trains.
Stats for Subway Cart Fashion Shoots
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Concept: Subway Cart Fashion Shoots
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Subway Cart Fashion Shoots
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