The Regal Alana Zimmer for Vogue Beauty
Set in a barren and alien cave, Alana Zimmer appears in the latest (May 2010) issue of Vogue Italia. Stylist Antoinette Beenders created Zimmer's strange hairdos that compliment the fanciful gold jewelry.
Implications - Everyday life often calls for a more reserved and conservative style of dress. Businesses that offer consumers bold and dramatic alternatives to be donned for special occasions will generate favorable reactions. Consumers will flock to products with daring qualities for those milestone events.