Through the use of a pellet gun, a laser-triggered Nikon camera and everyday objects, Alan Sailer is able to capture images that are mind-bogglingly cool. To make his works as crystal clear as possible, all of his "projects" are conducted in a dark room. This is counterbalanced by the fact that his camera uses an incredibly fast flash that he invented himself.
Implications - By featuring commonplace household items blown up and under unusual circumstances, this trend points to how brands can play with and upset traditional uses of old products. Furthermore, explosions point to the consumer's wish for adventure in an increasingly socially contained society.