These photos may look funny at first, but it's not the recreational dangers of cooking and sleeping that have coaxed these women into helmets, rather, these Al Mar'a ads capture women who feel unsafe in their own homes due to domestic abuse.
Designed by FP7, Oman, these prints suggest that instead of playing the tough girl and sheilding yourself from certain attack, it's best to speak up to end the problem full stop. The Al Mar'a ads symbolize the physical and the psychological barriers people put up to protect themselves.
Stats for Everyday Domestic Defenses
Trending: Older & Mild
Research: 3,900 clicks in 280 w
Interest: 4 minutes
Concept: Al Mar A Ads
Related: 65 examples / 50 photos
Segment: Females, 12-55
Comparison Set: 24 similar articles, including: haute helmet headgear, fashionable domestic abuse, and mysterious model installations.
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