The Akomplice Holiday Lookbook Centers Around AC3 Music Festival

By: Jonathon Brown - Published: Jan 21, 2013 • References: akomplice-clothing & webstore.akomplice-clothing
This year’s Akomplice holiday lookbook is courtesy of a photographer named trashhand and features beanies, sweaters, baseball caps and t-shirts on artists and fans participating in the AC3 festival.

It’s an unusual idea to shoot a holiday lookbook in October and even more unusual to do it in a photojournalism style. These photos look more like event coverage than a stylized lookbook, but do well to show potential consumers how Akomplice fits into natural settings. After all, when is the last time you dressed up and stood in front of a grey wall all night?

For this project, Akomplice comissioned trashhand who shot names like Slum Village, Devin the Dude, Cunninlynguists, The Dungeon Family member Slimm Calhoun , Rich The Kid and Mr. Invisible. Stats for Candid Music Industry Lookbooks Trending: Older & Buzzing
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Concept: Akomplice
Related: 114 examples / 88 photos
Segment: Males, 12-35
Comparison Set: 42 similar articles, including: slouchy urban streetwear, comical graphic streetwear, and stiff feminine fashion.