The menswear collection is highlighted by a suave get-together and one scandalously-clad fox of a lady. Combined with smoke, lingerie, sophistication and one talented photographer, this 'HOMME' series is definitely a success.
Implications - Consumers are fascinated with gangsters because they exude power and dominance, two qualities that many consumers aspire to attain. Looking at media outlets depicting mobsters also provides consumers with euphoric escapist sensations. Corporations looking to cultivate consumer awareness and empower existing consumers may consider using mobster-related imagery in promotional campaigns in order to invoke strength.