Prodigy

The 'Aishti Fall/Winter 2013' Campaign is Surreal and Shocking

By: Anne Booth - Published: • References: vimeo & behance.net
The 'Aishti Fall/Winter 2013' campaign by Sagmeister & Walsh uses materials such as beads, strings and sequins in order to create fantastical photographs. The women are completed coated in black and orange materials, adding texture and surrealism to the portraits.

The photos represent the luxury of the brand as the materials show the detail and the care that goes into making the fashion pieces. With black backgrounds, the materials stand out because of their texture and intricacy. The model's blue eyes glow, despite being completely covered from head to toe in buttons.

The 'Aishti Fall/Winter 2013' campaign focuses on the human body and how materials are used to decorate the natural canvas to add elegant and shocking details. The campaign reveals that fashion advertisements can be more effective when astounding visual photos are taken rather than simply focusing on the fashion pieces themselves. Stats for Button-Covered Body Campaigns Trending: This Year & Buzzing
Traction: 1,345 clicks in 43 w
Interest: 0.5 minutes
Concept: Aishti Fall/Winter 2013
Related: 96 examples / 74 photos
Segment: Females, 18-35
Comparison Set: 35 similar articles, including: futuristic superwoman editorials, punk rock vintage photography, and smoking grunge fashion editorials.