TAM Airlines' Safety Videos Star Travelers' Loved Ones

By: Laura McQuarrie - Feb 4, 2015
References: tam.br & creativeguerrillamarketing
Although airline safety videos can be easy to tune out, TAM Airlines made sure all eyes were watching when it aired its instructional videos over the holidays. Knowing that Christmas and New Year's Eve are two times of the year that nobody wants to spend alone, the airline asked for help from the family members of travelers in order to create some special safety videos.

Instead of starring a flight attendant, the videos featured family members. Since it was such an unexpected gesture, many travelers were quick to shed happy tears and express how meaningful it was to see the face of a loved one. To top off the experience, TAM Airlines arranged for the families to be reunited upon arrival.