This Comical Commercial Tells Consumers That KLM is an Airline

By: Riley von Niessen - Sep 1, 2016
References: youtube & adweek
'It's an Airline' is the title of an airline promotion effort from KLM, or Royal Dutch Airlines, that drives a very simple message.

The commercial, which has a point that's just what the title reveals, works to make the company more recognizable among consumers. Although the airline promotion may seem overly obvious to some, KLM's humorous take adds to its positive fun-loving identity -- making travelers more likely to want to choose its services as a result.

The ad stars actor Ken Marino, who further enhances this by comically exaggerating some of the airline's most simple features. He does this by explaining everything from the tube-like structure of the plane, to the generic seats that consumers can expect to sit in. Following this, he pretends to fly around the room with his arms stretched out and boasts of KLM's in-flight snack offerings.