These Awareness-Raising Billboards Were Made with Air-Ink Technology
Laura McQuarrie — April 1, 2017 — Eco
References: air-ink & itsnicethat
Black ink can be created in a process that involves the burning of fossil fuels, but Graviky Labs believes there is a better way to go about this and introduced the world to Air-Ink as part of a Kickstarter campaign.
Now, to show off the kind of art that Air-Ink can potentially produce, a series of hand-drawn billboard murals were designed by Kristopher Ho for London’s Shaftesbury Avenue. The project is supported by sustainable beer brand Tiger, which is represented by relevant motifs, logos and product imagery in the art pieces.
To collect pollutants emitted from vehicles, a proprietary device called 'KAALINK' is used. By exhibiting works of art made with Air-Ink throughout London, Anirudh Sharma, of Graviky Labs says that the project is a means to "capture London’s pollution and repurpose it into more beautiful forms.”
Now, to show off the kind of art that Air-Ink can potentially produce, a series of hand-drawn billboard murals were designed by Kristopher Ho for London’s Shaftesbury Avenue. The project is supported by sustainable beer brand Tiger, which is represented by relevant motifs, logos and product imagery in the art pieces.
To collect pollutants emitted from vehicles, a proprietary device called 'KAALINK' is used. By exhibiting works of art made with Air-Ink throughout London, Anirudh Sharma, of Graviky Labs says that the project is a means to "capture London’s pollution and repurpose it into more beautiful forms.”
Trend Themes
1. Sustainable Advertising - Brands are embracing eco-friendly inks to raise awareness and showcase sustainable art through advertisements.
2. Pollution Utilization - Companies are finding innovative ways to capture pollutants and turn them into something beautiful and useful.
3. Alternative Ink Production - Ink producers are exploring new methods to reduce their carbon footprint by creating inks through sustainable processes.
Industry Implications
1. Advertising - Air-Ink and KAALINK device create potential for an eco-friendly platform for brands to advertise on.
2. Art and Design - Pollution murals create a new medium for artists to express themselves and challenge the traditional limits of art and design.
3. Ink Production - Ink companies can invest in sustainable ink production to cater to the growing demand for eco-friendly inks.
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