The Nike Air Zoom Elite Commercial Gets on the Fast Track

By: Vasiliki Marapas - Jul 3, 2015
References: youtu.be & adweek
The Nike Air Zoom Elite 8 is a running shoe built for speed, so it only makes sense that the advertising campaign is equally as fast.

Created by advertising agency Must Be Something and directed by Neal Brennan (of the Chapelle Show fame), the 'Find Your Fast' commercial is a 60-second spot that features 13 elite athletes living life in the fast lane. The campaign is accompanied by a larger challenge, issued by Nike to the running community, to log in their fastest mileage before August 30th (using the Nike+ Community app).

If viewers learn anything from watching the Nike Air Zoom Elite 8, it's that there are different types of speed, and all you need to do is, well, "Find Your Fast."