Swedish publication Dagens Industri capitalizes on the financial troubles of AIG, Wachovia and the fragile market suffering from the credit crisis with this tongue in cheek ad campaign.
Learning a lesson from AIG & Wachovia, the ads invite you to subscribe to Dagens Industri so you can, "Be there when the market turns." Their point is illustrated by showing how easily things can change: a rich businessman switches roles and is shown selling hotdogs, cleaning pools and polishing shoes.
The ads were photographed by Petrus Olsson for Storåkers McCann, Stockholm, Sweden with art directors Patrik Reuterskiöld, Mitte Blomqvist; copywriters: Martin Johansen, Mia Cederberg.
Stats for Learning from AIG & Wachovia
Trending: Older & Mild
Research: 4,779 clicks in 395 w
Interest: 4 minutes
Concept: Learning From AIG & Wachovia
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: mobilizing brain implants, shoe-inspired activewear, and convertible camera rigs.
Learning from AIG & Wachovia
More Stats +/-
Mobilizing Brain Implants
Convertible Camera Rigs
Social Network Gift Apps
Exotically Flavored Iced Teas