Swedish publication Dagens Industri capitalizes on the financial troubles of AIG, Wachovia and the fragile market suffering from the credit crisis with this tongue in cheek ad campaign.
Learning a lesson from AIG & Wachovia, the ads invite you to subscribe to Dagens Industri so you can, "Be there when the market turns." Their point is illustrated by showing how easily things can change: a rich businessman switches roles and is shown selling hotdogs, cleaning pools and polishing shoes.
The ads were photographed by Petrus Olsson for Storåkers McCann, Stockholm, Sweden with art directors Patrik Reuterskiöld, Mitte Blomqvist; copywriters: Martin Johansen, Mia Cederberg.
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Trending: Older & Mild
Research: 4,779 clicks in 398 w
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Concept: Learning From AIG & Wachovia
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Segment: Neutral, 18-35
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Learning from AIG & Wachovia
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