As part of the MTV Come Together campaign, which fights against HIV and AIDS, celebrities like Sarah Jessica Parker, Ke$ha, Cyndi Lauper and Skylar Gray have come together to promote the wear of the new AIDS double ribbon. The commercial is currently airing on MTV channels around the globe.
Created by the MTV Staying Alive Foundation in conjunction with amFAR (The Foundation for AIDS Research) and fashion designer Kenneth Cole, the new AIDS double ribbon symbolizes individuals coming together to create awareness about the disease, as well as the organizations involved doubling their efforts to fight the cause.
Those interested in the cause can visit MTVComeTogether.com to learn more about HIV, its prevention and contribute to the MTV Staying Alive Foundation by purchasing the double ribbon (available until Dec. 31) or making a donation. The online platform also allows users to discuss the issue and upload photos of themselves wearing the AIDS double ribbon.
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Concept: AIDS Double Ribbon
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