Superstar

The Aides Protect Yourself Ads Promote the Use of Condoms Every Time

By: Meghan Young - Published: • References: aides.org & ibelieveinadv
The Aides Protect Yourself ad campaign is definitely not sugar-coated; in fact, it barely censors the sexual innuendos present in each image. Yet it is this type of 'shockvertising' that is sometimes needed to really drive home a particular point. Especially when it comes to something that often requires cool-headed judgement during rather heated moments.

Conceived and executed by San Francisco-based ad agency Goodby, Silverstein & Partners, the Aides Protect Yourself ad campaign may get the PTA all up in arms, but in the end it sends a good message. Before engaging in sexual activities, a condom is needed. These three scenarios show that by doing just that, the condom-wearer ends up being the winner every time. Stats for Crude Phallic Campaigns Trending: Older & Chilly
Traction: 1,941 clicks in 152 w
Interest: 4 minutes
Concept: Aides Protect Yourself
Related: 34 examples / 26 photos
Segment: Neutral, 12-35
Comparison Set: 12 similar articles, including: duplicitous merit campaigns, celeb sahara campaigns, and political sandwich posters.