Superstar

The Aides Protect Yourself Ads Promote the Use of Condoms Every Time

By: Meghan Young - Published: Oct 27, 2011 • References: aides.org and ibelieveinadv
The Aides Protect Yourself ad campaign is definitely not sugar-coated; in fact, it barely censors the sexual innuendos present in each image. Yet it is this type of 'shockvertising' that is sometimes needed to really drive home a particular point. Especially when it comes to something that often requires cool-headed judgement during rather heated moments.

Conceived and executed by San Francisco-based ad agency Goodby, Silverstein & Partners, the Aides Protect Yourself ad campaign may get the PTA all up in arms, but in the end it sends a good message. Before engaging in sexual activities, a condom is needed. These three scenarios show that by doing just that, the condom-wearer ends up being the winner every time.