The Aides Protect Yourself Ads Promote the Use of Condoms Every Time

By: Meghan Young - Published: Oct 27, 2011 • References: & ibelieveinadv
The Aides Protect Yourself ad campaign is definitely not sugar-coated; in fact, it barely censors the sexual innuendos present in each image. Yet it is this type of 'shockvertising' that is sometimes needed to really drive home a particular point. Especially when it comes to something that often requires cool-headed judgement during rather heated moments.

Conceived and executed by San Francisco-based ad agency Goodby, Silverstein & Partners, the Aides Protect Yourself ad campaign may get the PTA all up in arms, but in the end it sends a good message. Before engaging in sexual activities, a condom is needed. These three scenarios show that by doing just that, the condom-wearer ends up being the winner every time. Stats for Crude Phallic Campaigns Trending: Older & Chilly
Research: 2,160 clicks in 238 w
Interest: 4 minutes
Concept: Aides Protect Yourself
Related: 34 examples / 26 photos
Segment: Neutral, 12-35
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