Gift-Wrapped Hipster Headsets
The Copenhagen-based company makes hipster-friendly headphones, laptop sleeves and stands and t-shirts. AIAIAI headphones retail at $80 for earbuds and $75 for headphones.
Implications - With so many varieties of similar products saturating the marketplace, consumers have difficulty deciding between brands. Unique packaging can be an element of the product that is the deciding factor between purchasing it, or another brand. Companies can attract consumers towards their products packaging them in out-of-the-ordinary cases.