Fashion inspiration can come from everywhere, and that includes the psych ward, which is exactly what comes to mind when I look at the AI_ SS12 collection. That, or simply some classic hospital gowns. Although imbuing a definite feeling of recovery, designer Andrea Incontri was actually inspired by a well-made shirt.
Nevertheless, there is a reason why the AI_ SS12 is super casual and relaxed. Incontri wanted to also bring back the uniform look; one in which you could roll out of bed without even changing out of your pajamas or lounge outfit.
Comprised of clean-cut and almost bland pieces, the AI_ SS12 collection is nevertheless contemporary and stylish.
Stats for Psych Ward Fashion
Trending: Older & Warm
Research: 6,176 clicks in 250 w
Interest: 4 minutes
Concept: AI SS12
Related: 107 examples / 82 photos
Segment: Females, 18-35
Comparison Set: 39 similar articles, including: classy tattoo campaigns, icy regal photography, and high society summer shoots.
Psych Ward Fashion
More Stats +/-
Icy Regal Photography
Classy Tattoo Campaigns
High Society Summer Shoots
Angelic Assembly Lookbooks
Sensual Side-Profile Spreads