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The AI_ SS12 Collection is Filled with Uniform-Like Outfits

By: Meghan Young - Published: • References: andreaincontri & stylebubble
Fashion inspiration can come from everywhere, and that includes the psych ward, which is exactly what comes to mind when I look at the AI_ SS12 collection. That, or simply some classic hospital gowns. Although imbuing a definite feeling of recovery, designer Andrea Incontri was actually inspired by a well-made shirt.

Nevertheless, there is a reason why the AI_ SS12 is super casual and relaxed. Incontri wanted to also bring back the uniform look; one in which you could roll out of bed without even changing out of your pajamas or lounge outfit.

Comprised of clean-cut and almost bland pieces, the AI_ SS12 collection is nevertheless contemporary and stylish. Stats for Psych Ward Fashion Trending: Older & Warm
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Concept: AI SS12
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Segment: Females, 18-35
Comparison Set: 39 similar articles, including: classy tattoo campaigns, icy regal photography, and high society summer shoots.