Gusto TV is Producing the World's First Food Show with AI Characters
Laura McQuarrie — February 1, 2023 — Tech
References: gustotv & prnewswire
International food channel Gusto TV is currently producing the world's first food show featuring on-screen AI characters generated by software and rendered in post-production. The Wizard of Sauce stars foodie Kyle Crawford, who appears as himself and also plays three artificial intelligence characters: Professor Saussenheimer, Dr. Sauss and Sgt. Sauce-alot.
The show is all about sharing the tips, techniques and secrets of sauce, all the while remaining relevant to today's fashion, pop culture and lifestyle topics. The show, which was shot on a non-kitchen set, shows each character in "a 30-second (average) interstitial over the course of an episode."
The first-of-its-kind food show is set to air later this year, exclusively on Gusto TV. Already, Gusto TV is working on its next AI project called Some Assembly Required. Thanks to AI, the whole script is non-linear and unrehearsed.
The show is all about sharing the tips, techniques and secrets of sauce, all the while remaining relevant to today's fashion, pop culture and lifestyle topics. The show, which was shot on a non-kitchen set, shows each character in "a 30-second (average) interstitial over the course of an episode."
The first-of-its-kind food show is set to air later this year, exclusively on Gusto TV. Already, Gusto TV is working on its next AI project called Some Assembly Required. Thanks to AI, the whole script is non-linear and unrehearsed.
Trend Themes
1. AI Character TV Shows - The creation of AI characters in TV shows is a disruptive innovation opportunity that can enhance viewer engagement and provide a unique experience.
2. Non-linear and Unrehearsed Scripts - The use of AI in creating non-linear and unrehearsed scripts for TV shows can revolutionize the traditional scriptwriting process, opening up new possibilities for storytelling.
3. AI-generated Interstitials - The use of AI-generated interstitials in TV shows provides a unique way to showcase characters and add entertainment value for viewers.
Industry Implications
1. TV Production - The TV production industry can leverage AI technology to create innovative and engaging content, stay relevant in a changing landscape, and attract new audiences.
2. Food and Cooking Shows - AI technology can disrupt the traditional format of food and cooking shows by introducing AI characters that add an entertainment value and create a unique viewing experience.
3. Entertainment Industry - The entertainment industry can adopt AI technology to create innovative content, enhance viewer engagement, and create new revenue streams through partnerships and collaborations.
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