Match.com's 'Lara' AI Bot Suggests Matches Via Facebook Messenger

By: Laura McQuarrie - May 3, 2017
References: brandchannel & psfk
'Lara' is the name of a new AI bot from Match.com that suggests matches right from within Facebook Messenger.

Through the Facebook Messenger app, users are able to converse naturally with the artificially intelligent matchmaker, providing personal details such as their age, location and sexual preferences. From there, those who are chatting with Lara are invited to sign up for a Match.com account without having to leave the chat. Once an account has been successfully set up, a user may answer a few more questions about the qualities they are hoping to find in a prospective partner. Armed with this information, Lara makes personalized recommendations and provides links to the profiles of potential dates.

Facebook Messenger bots can now be used for everything from ordering food to selecting the perfect gift for a loved one, and their usefulness only continues to grow for both businesses and consumers alike.