The Ah A May Project Involved Music Designers Crafting Bikes & Vice-Versa

By: Rahul Kalvapalle - Mar 27, 2015
References: global.yamaha-motor & gizmag
Yamaha's Ah A May Project -- in case you didn't notice, 'Ah A May' spells 'Yamaha' backwards -- is a brilliantly peculiar initiative that involves Yamaha's musical instrument designers to design motorcycles and vice-versa. The results are pretty astounding, and speak to the value of getting designers to think outside their box.

The motorbike designers came up with two instruments named Fujin and Raijin respectively. The Fujin is a tubular marimba that two performers sit inside, much like a motorcycle. The Raijin is a spectacular cage-like drumkit whose elements are laid out in front of, besides, above and below the performer.

Meanwhile, the musical instrument designers came up with two two-wheelers dubbed the Root and the 0 plus minus 0. The Root is inspired by the lines of a horse, and boasts a continuous wood-and-leather platform as well as a dial-free setup. The 0 plus minus 0 is an electric bike that fuses a skinny tubed frame with a crankset-mounted motor.

The Ah A May Project served to be a brilliant way to get designers to explore and embrace different kinds of design language without having to be burdened by requirements such as practicality.