When it comes to high quality edibles, there are benefits to a brand identity rooted in tradition. However, Agostoni Chocolate packaging aimed to set itself apart from the sumptuous aesthetics of competing products with an image that's comparatively easy to spot.
Part of Ramp Creative's project was to work with a different type of wrapper for the scrumptious chocolate chips that could be cut, printed and assembled with the company's new factory equipment. A shiny silver material was chosen to compose the pouches, which consequently afforded a gleaming appearance that was difficult to miss.
Without leaving the resealable bags blank, one side of each was decorated with a cluster of whole and powdered cocoa convections. The detailed photographic representation on Agostoni Chocolate packaging makes the delectable product irresistibly appealing before it's even been tasted.
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Research: 10,782 clicks in 246 w
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Concept: Agostoni Chocolate Packaging
Related: 79 examples / 61 photos
Segment: Females, 35-55
Comparison Set: 29 similar articles, including: fallen foliage branding, trippy treat branding, and cynical sweets branding.
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