For some reason, it often seems like second nature for the women of France to effortlessly ooze sensuality, and the proof comes in photo-captured format via the Agent Provocateur Spring/Summer 2012 collection.

Mylène Jampanoï joins the brand to display the fresh, frilly looks that are being featured for the balmy season, and in the campaign she does so simply by languidly lounging around. The French actress soaks up the spotlight in print ads, but the catalog includes other various co-stars posing in the hazy sun-splashed snaps. Seductive '70s styling was the inspiration behind movies like 'Emmanuelle,' which the designers successfully infused into each romantic piece.

The Agent Provocateur Spring/Summer 2012 collection is a must-see and the dreamy campaign is sure to solidify the company's already-sizzling status.