This Refreshing Ad Campaign Fights Ageism in the Beauty Industry

By: Katherine Pendrill - Jul 23, 2015
References: instagram & bustle
Lancome's new age-defying ad campaign captures the beauty of women at various stages in their lives. The beauty industry has recently seen a number of new initiatives aimed at fighting ageism, including the inclusion of Cher in Marc Jacobs' new campaign and Celine’s Joan Didion ads. Lancome is now joining the fight against ageism with its new '#LoveYourAge' campaign.

The #LoveYourAge campaign features a series of celebrity spokesmodels in their 20s, 30s and 40s. The individuals featured in the ads include Lilly Collins, Lupita Nyong’o, Penelope Cruz and Kate Winslet. Lancome published a compilation of the portraits with each actress' age proudly inscribed on the photo. Lancome captioned the image, "beauty is not about hiding your age, it’s about embracing it."

The age-defying ad campaign ultimately sends the message that beauty is timeless and age is nothing but a number.