Virgin Radio Reminds You to Keep Your Music Choices Fresh

By: Kateryna Topol - Published: Sep 13, 2010 • References: bldgwlf
Virign Radio has released an eye-catching campaign that calls for cooler talk. The difference is that this time it does not have sexual connotations, nor does it offer you any particular membership benefits.

This time around, Virgin aged its models' faces, dried up their hair and teared up their eyes, as if saying that bad music choices equal bad decisions in life. The clever idea came from Hemisphere Droit, an advertising agency from France. The execution is as crisp as the idea itself, but the copy says it all -- "Don't age too fast, keep it fresh." Stats for Aged Youth Advertorials Trending: Older & Buzzing
Research: 17,435 clicks in 297 w
Interest: 4 minutes
Concept: Aged Youth Advertorials
Related: 55 examples / 42 photos
Segment: Females, 18-35
Comparison Set: 20 similar articles, including: digitally aged celebrities, digitally aged celebrities, and 15 innovations in aging.