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El Tiempo's Age Simulation Suit Shows the Difficulty of Daily Tasks

By: Laura McQuarrie - Published: • References: adsoftheworld & creativecriminals
Instead of sitting around idly, El Tiempo decided to make an age simulation suit in response to a statement from the World Health Organization, noting that Columbia "is the sixth country affected by the lack of physical activity." The suit is made to simulate what it's like having the body of a senior who wasn't physically active on a regular basis, which makes movements even more challenging. In an attempt to appeal to youth to show the importance of staying physically fit, a small relay-like course was set up inside of a mall, which included daily activities like getting up out of bed, or pushing a grocery cart.

First, the able-bodied adults were asked to play the 'Game of Time' without the suit, which took about 16 seconds. However, a second time around with the suit on caused lots of struggles and took nearly a minute, which could be an accurate reflection of their future if they choose not to keep themselves in good shape. Stats for Immobilizing Elderly Suits Trending: This Quarter & Warm
Traction: 481 clicks in 20 w
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Concept: "age Simulation Suit"
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Segment: Neutral, 12-35
Comparison Set: 40 similar articles, including: disaster aftermath photography, ageless underwear ads, and passionate elderly photography.