Childlike Colors and Design for the Agata Ruiz De La Prada Collection
One pair of shoes had primary colored building blocks as heels while another pair were pink platforms with a cut-out heart straight through the wedged heel. Ribbons were also featured as wrap around ankle straps. The Agata Ruiz De La Prada collection is definitely reminiscent of childhood memories.
Implications - Nostalgia is becoming an increasingly popular theme that businesses are taking advantage of in terms of advertising and garnering attention in order to appeal to audiences. Developing an emotional connection to consumers through a reference to past fads and styles would be a smart and beneficial move on a brand's behalf.