This Ice Cream Parlor Celebrates Afternoon Tea Week with Rich New Flavors

By: Ady Floyd - Aug 11, 2015
References: metro & luxurylaunches
London-based ice cream parlor 'Magnum Pleasure Store' is celebrating Afternoon Tea Week with the release of three high tea cake-inspired treats. The limited-edition ice-cream flavors combine the simplicity of a creamy dessert with the elegance of high tea.

The new flavors include 'The Indulgence,' 'The Pavlova' and 'The Jam.' Each ice cream presents a unique combination of flavors. The Indulgence is loaded with chocolate brownie and honeycomb pieces. The Pavlova is a lighter treat with vanilla ice-cream and strawberry pearls. Lastly, The Jam is a rich hybrid of the two previous flavors; it has dark chocolate drizzle with various sweet berries. Each dessert is presented on a wooden stick and is packaged in a beautifully patterned open-top box.

This iconic Magnum ice cream brand pays tribute to the equally ionic British pastime of high tea through a lavish yet playfully composed menu. These Afternoon Tea Week menu items are only available from August 10 until the 16 in London’s Convent Garden.