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African Fashion Connects with the World

By: Katie Cordrey - Published: • References: ddb.co.mz & adsoftheworld
For MCEL MFW Fashion Week, advertising agency, DDB of Maputo presented an inspired and inspiring promotional campaign geared to African fashion. With captions like, “The African culture is on the streets, in museums, history books and in wardrobes;” and “You can talk about Africa, long legs and beauty without necessarily referring to a giraffe;” the pride in African fashion and its contribution is clear.

The accompanying illustrations and animated promotion are beautifully done using the vivid colors and textures that embody Africa’s tribal arts. The ads do more than promote African fashion, however, they connect Africa through common experience to the creative spirit in all of us. Stats for Advertising Regional Pride Trending: Older & Average
Traction: 3,426 clicks in 230 w
Interest: 4 minutes
Concept: African Fashion
Related: 117 examples / 90 photos
Segment: Neutral, 18-55
Comparison Set: 43 similar articles, including: tribal fashion gone wild, ethnic runway fashion, and tribal fashion.