Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,195 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,195 cutting edge ideas.

Low-Cost Prescription Sunglasses

IOLLA Makes Affordable Polarized and Prescription Sunglasses

— June 27, 2016 — Luxury
Because life’s too short for boring glasses, say hello to IOLLA, an eyewear brand from Scotland that's putting the fun and affordability back into buying optical glasses and sunglasses. Hunting around the globe for the highest quality components, IOLLA has created a luxury product without the added price tag with all optical, prescription sunwear and polarised sunwear coming in at just £65. Taking you through the seasons, IOLLA have launched its first polarised sunglasses collection for men and women, making a fun-filled, comfortable wearing experience that lasts.

With a stunning new selection of frames, which can be purchased with optical, prescription sunglass and now seven styles of polarised lenses, IOLLA has fast become Glasgow’s one-stop-shop for eyewear. Open seven days a week, with no appointments needed, IOLLA has a fun, simple, inexpensive outlook on eyewear shopping. With your prescription in hand, you can enjoy the relaxed style of customer service and a coffee from its "honesty bar." With no opticians and a sales-free environment, the IOLLA experience is easy, effortless and affordable, without compromising on quality.

With the popularity growing in IOLLA’s eyewear and non-prescription sunglasses, polarised lenses was the next step in making luxury styles more affordable and accessible. Although not yet available for polarised lenses, their prescription sunglasses all have a back anti-reflective coating, which ensures incredible clarity, making sure those who need sunglasses with a prescription are not left out on seeing clearly with IOLLA.

IOLLA’s new range of eyewear is available for try-on in their Glasgow showroom and ready to order online.
Trend Themes
1. Affordable Prescription Sunglasses - Eyewear brands can disrupt the market by offering prescription sunglasses at a lower price point without compromising on quality.
2. Polarized Sunglasses - Brands can capitalize on the growing demand for polarized sunglasses by offering a variety of styles and prescription options.
3. Sales-free Environment - Disruptive innovation opportunities exist for brands that provide a sales-free environment and a relaxed, customer service experience to differentiate themselves from traditional eyewear retailers.
Industry Implications
1. Eyewear Retail - Brands in the eyewear retail industry can offer a unique value proposition to consumers by providing affordable prescription sunglasses and polarized options.
2. Online Retail - E-commerce companies can enter the eyewear market by providing a seamless and convenient online shopping experience for prescription sunglasses and polarized options.
3. Hospitality - Hotels, resorts, and other hospitality businesses can enhance their customers' experiences by offering a selection of affordable and quality prescription sunglasses and polarized options for purchase or rental on-site.
5.2
Score
Popularity
Activity
Freshness