This Men's Fashion Line Offers Luxury Clothing for Cheap

By: Mishal Omar - Jun 7, 2016
References: beau & coolhunting
Beau is an affordable custom clothing brand that aims to make customers pay manufacturing prices on luxury items.

Based in New York City, the brand works via a membership process. By doing this, the brand can make its profit off of membership fees instead of by marking up clothing that is much cheaper at its original manufacturing price. By paying $290, members pay manufacturing prices for a variety of different items -- each of which is customized to the member. The measurement information required to customize the clothing items can be done in-store or online.

This affordable custom clothing is not just an accessible luxury clothing line for consumers, it is also a brilliant business technique. By offering up a membership service it adds an air of exclusivity to the clothing brand while simultaneously urging users to shop at the location since they have already paid to do so.