These Aerolite Special Edition Vinyls by Katie Frankland are crafted to perfection. The branding takes inspiration from the music recorded on the actual discs, as Frankland took the lyrics from the songs and placed them on the covers in a distinct way.
Instead of simply putting the full version of the lyrics front and center, the designer "screen printed their lyrics onto transparent paper, leaving out sections of each letter...then screen printed these missing sections of each letter onto the vinyl itself," according to Franklin on Package Inspiration. Having missing sections of the lyrics draw in people's attention much quicker than if the full words were displayed, as individuals must work to uncover the full meaning on the text. Everything is displayed on a white background to accentuate this feature.
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