The #AerieMan Campaign Takes on the Issues of Male Self Image

By: Katherine Pendrill - Mar 28, 2016
References: ae & bustle
American Eagle's lingerie label Aerie recently debuted a new male-targeted underwear line with an accompanying campaign called #AerieMan. Like the brand's other advertisements, the new campaign embraces different body types and boasts the mantra "the real you in sexy."

The #AerieMan campaign features four male models of different body types and personal styles. In the commercial, each man dances around in Aerie underwear while describing exactly what makes them feel good about themselves. Just like the women in the #AerieReal ads, the men are not photoshopped or altered to look like anything but themselves.

The new campaign demonstrates how Aerie is not only maintaining a commitment to photoshop-free marketing, but also how it is applying the same message of body positivity to men as well as women.