Diego Monge has turned a 1981 Canon AE-1 SLR camera into the 'AE-1 Program Digital' Camera, modifying this classic camera into an uber-modern version with 9 megapixels, an image stabilizer, and 4 gigabytes of internal memory.
The original camera was designed for film rolls, and Diego Monge's modification has turned an arguably outdated gadget into a revamped supercamera of sorts. See a video of the 'AE-1 Program Digital' Camera in action above.
Implications - Retro revival is appealing to consumers because it provides relief from the bells and whistles of today's consistent technological advancement. An ideal retro revival piece, however, combines modern tech capabilities and old-school aesthetics in order to satiate consumers' logical and emotional desires. Companies that master this combination will fare well in today's market.
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