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Action-Enabling News Apps

Ideal Impact Shows You Advocacy Opportunities Based on What You Read

— July 8, 2015 — Pop Culture
If you are looking for social impact and advocacy opportunities, this app will connect you with philanthropic organizations based on the news you read. Currently in beta mode, Ideal Impact helps readers take action on the issues they are most interested in. There is no shortage of heartbreaking and tragic stories out there, but this mobilization platform enables you to do something about it and help.

Founded by political advisor and speechwriter Olivier Kanada as the result of a successful crowdfunding campaign, the Ideal Impact app is installed on either your smartphone or desktop. As you read articles from your regular sources, their algorithm looks at the social issues in the news you read and suggests related volunteer, donation and advocacy opportunities.
Trend Themes
1. Personalized Advocacy - Opportunities for personalized advocacy and social impact are emerging through news apps.
2. Algorithmic Mobilization - News apps are incorporating algorithms to mobilize readers towards taking action on the issues they care about.
3. Impactful Philanthropy - Philanthropic organizations are leveraging news apps to connect with readers based on the news they consume, creating opportunities for impactful philanthropy.
Industry Implications
1. News Media - News media can embrace algorithmic mobilization to engage readers and provide opportunities for personalized advocacy.
2. Philanthropy - Philanthropic organizations can leverage news apps to connect with a wider audience and facilitate impactful giving.
3. Mobile Technology - Mobile technology companies can develop news apps with algorithms that recommend social impact and advocacy opportunities based on user preferences.
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