Podiatric Promotions That Put Their Best Foot Forward

By: Katie Cordrey - Published: Jan 18, 2010 • References: & ibelieveinadv
Now that the McCann Erickson Advertising Agency has launched its latest series of foot-related ads, podiatrists won’t be able to use lame excuses for new drop in patients. The generic foot ads use visual depictions of common idiomatic expressions: A foot in the mouth, having cold feet, and two left feet are all shown.

The eye-catching ads won’t be tripped up by unrelated copy. They leave a lot of white space so the messages can be customized to fit the end user's needs.

Advertising Agency: McCann Erickson, Mumbai, India
Executive Creative Director: Ryan Menezes
Art Director: Vinit Sanghvi
Copywriter: Lolita D’souza
Illustrator: Mark Gmehling Stats for Visual Punnery Ads Trending: Older & Mild
Research: 4,617 clicks in 331 w
Interest: 4 minutes
Concept: Visual Punnery Ads
Related: 88 examples / 68 photos
Segment: Neutral, 18-35
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