Rockstar

Podiatric Promotions That Put Their Best Foot Forward

By: Katie Cordrey - Published: • References: adpunch.org & ibelieveinadv
Now that the McCann Erickson Advertising Agency has launched its latest series of foot-related ads, podiatrists won’t be able to use lame excuses for new drop in patients. The generic foot ads use visual depictions of common idiomatic expressions: A foot in the mouth, having cold feet, and two left feet are all shown.

The eye-catching ads won’t be tripped up by unrelated copy. They leave a lot of white space so the messages can be customized to fit the end user's needs.

CREDITS:
Advertising Agency: McCann Erickson, Mumbai, India
Executive Creative Director: Ryan Menezes
Art Director: Vinit Sanghvi
Copywriter: Lolita D’souza
Illustrator: Mark Gmehling Stats for Visual Punnery Ads Trending: Older & Mild
Traction: 4,402 clicks in 240 w
Interest: 4 minutes
Concept: Visual Punnery Ads
Related: 88 examples / 68 photos
Segment: Neutral, 18-35
Comparison Set: 32 similar articles, including: hot for hot for words, marina orlova, star of hot for words (interview), and puntastic branding.