Last year, a courier service from New Zealand called Deadline Express Couriers decided to demonstrate the timeliness of their deliveries with a bang.
For that purpose, a promotional campaign was devised involving a billboard that was placed in the middle of the city. This billboard was fitted with a digital countdown clock rigged to self-destruct at zero hour.
The dramatic explosion, which was witnessed live by thousands of people, was also captured via a live streaming webcam of the countdown linked to Deadline's homepage. They estimate that a total of 1 million people saw the explosion.
The campaign was put together by ad agency Colenso BBDO Auckland New Zealand
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Billboard Self-Destructs for Deadline Couriers
By: lourdes sanchez bayas - Published: Jun 20, 2008 • References: commercial-archive