Billboard Self-Destructs for Deadline Couriers

By: lourdes sanchez bayas - Published: Jun 20, 2008 • References: commercial-archive
Last year, a courier service from New Zealand called Deadline Express Couriers decided to demonstrate the timeliness of their deliveries with a bang.

For that purpose, a promotional campaign was devised involving a billboard that was placed in the middle of the city. This billboard was fitted with a digital countdown clock rigged to self-destruct at zero hour.

The dramatic explosion, which was witnessed live by thousands of people, was also captured via a live streaming webcam of the countdown linked to Deadline's homepage. They estimate that a total of 1 million people saw the explosion.

The campaign was put together by ad agency Colenso BBDO Auckland New Zealand Stats for Advertising with Explosives Trending: Older & Average
Research: 3,821 clicks in 414 w
Interest: > 3 minutes
Concept: Advertising With Explosives
Related: 33 examples / 25 photos
Segment: Neutral, 18-55
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