One of the latest ad campaigns by Sports Illustrated consists of these hilarious print ads that claim, "There’s more to the story than just the game."
The three different advertisements depict the American dollar bill with the caption, "Hansie Cronje’s greatest challenge wasn’t with a bat or ball," Uncle Sam with the caption, "In 1971 Cassius Clay went 12 rounds in the supreme court with uncle Sam’s conscription policy. He won that bout too," and lastly, Hitler with the caption, "Jesse Owen’s greatest opposition didn’t run the 100m."
Who would expect anything less from a Saatchi & Saatchi campaign?
Stats for Fun-Poking Advertising
Trending: Older & Mild
Research: 5,221 clicks in 351 w
Interest: 4 minutes
Concept: Fun-Poking Advertising
Related: 83 examples / 64 photos
Segment: Males, 12-55
Comparison Set: 30 similar articles, including: world map body paint bikinis, tennis players as bikini models, and race car drivers as bikini models.
More Stats +/-
Tennis Players as Bikini Models
World Map Body Paint Bikinis
Race Car Drivers as Bikini Models
NBA Dancers as Bikini Models