The Miracle Aesthetic Clinic located in Jakarta created installations throughout the city for women who felt they could not face the world due to acne or a pimple that allowed them to hide their face from everyone. According to the clinic, the campaign created tons of buzz that lead to inquiries going up by 20%. "Hide your face"—how’s that for helping teenagers and women with their self esteem? Maybe their next campaign could have women digging their own hole to jump into?
The campaign was created by advertising agency Saatchi & Saatchi, Jakarta with creative direction by Andy Greenaway Juhi Kalia,Yayan Heryanto and Joel Clement.
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