Adverblog used to be a one (wo)man show: Martina Zavagno, working during the day, and blogging at night. Since she started a new (great) job, time is no longer by her side. Blogging on regular (daily) basis is no longer easy, so she decided to open the blog to external contributors to keep Adverblog alive and kicky.
Implications - Zavagno hopes that through the incorporation of hundreds of subscribers and contributors Adverblog will be updated daily and remain on the cutting-edge of the advertising world. This is a great tactic that will help Adverblog compete with competitors in the advertising world who are constantly staying on the top of the latest and greatest ads.