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Children’s Cartoon Couture

The Black Milk Adventure Time Capsule Collection Gets Launched

— November 12, 2013 — Fashion
As a fan of the show, I was ecstatic to see that Internet fashion label Black Milk would be launching an Adventure Time collection. The cartoon, which was originally written for children, sparked the imagination of adult fans everywhere. Now that a fashion-forward form of appreciation for female fans is on the market, I expect it will be well received. Today is the day the collection becomes available, and I just hope there will be enough to go around.

The previews of the pieces show bright colors and vivid prints in Black Milk’s usual skin tight styles. All your favorite characters are represented: Finn, Jake, Princess Bubblegum, Lumpy Space Princes, Ice King, Marceline, BMO, Gunter, Lady and even the Wolf Pack. Included in the collection are dresses, tops, skirts and leggings. The line is -- dare I say it -- mathematical!
Trend Themes
1. Cartoon-inspired Fashion - Disruptive innovation opportunity: Collaborations between popular cartoons and fashion brands to cater to adult fans.
2. Fan-centric Fashion Collections - Disruptive innovation opportunity: Designing fashion collections specifically targeted towards passionate fans of TV shows or movies.
3. Niche Fashion Market - Disruptive innovation opportunity: Tapping into niche markets, such as fan communities, to create unique and appealing fashion products.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Incorporating licensed character designs into fashion lines to attract specific consumer segments.
2. Entertainment Licensing - Disruptive innovation opportunity: Expanding licensing agreements to include collaborations with fashion brands and tapping into fan communities.
3. E-commerce - Disruptive innovation opportunity: Developing online platforms that cater to niche markets and fan communities, offering specialized fashion collections.
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