Saatchi & Saatchi Pair With Lamisil to Promote Fungus-Free Feet
The motto of the campaign is located on the lower right corner of their ads and reads, â€œFor feet you won't want to hide.â€ Brilliant!
Implications - Many topics can often be awkward and unpleasant to discuss, such as a medical condition. But by presenting a product for something like a foot fungus in a visually appealing and fashionable way, businesses are able to break down the barrier of socially acceptable conversation topics and make their product more approachable and appealing to consumers.Stats for Shattered Shoes Trending: Older & Chilly
Traction: 3,683 clicks in 293 w
Interest: 4 minutes Concept: Shattered Shoes
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Segment: Females, 18-35 Comparison Set: 19 similar articles, including: kevin roberts, ceo of saatchi & saatchi, author of lovemarks (interview), public urination as advertising, and fake dead seniors.