There is nothing cool about foot fungus, but if any advertising agency could change your mind, it would probably be Saatchi & Saatchi. In this ad from Switzerland, they shatter and shred shoes to promote Lamisil, a product used to treat infections that attacks finger and toenails.

The motto of the campaign is located on the lower right corner of their ads and reads, “For feet you won't want to hide.” Brilliant!

Implications - Many topics can often be awkward and unpleasant to discuss, such as a medical condition. But by presenting a product for something like a foot fungus in a visually appealing and fashionable way, businesses are able to break down the barrier of socially acceptable conversation topics and make their product more approachable and appealing to consumers.